Title: INTEGRATED MARKETING COMMUNICATION

Authors: Dr. Balaji. B and Sunali Talwar

ISBN: 978-81-272-7083-4

Year: 2011 (First Edition)

Publisher: Kalyani Publishers, Ludhiana

Language: English

Binding: Paperback

HIGHLIGHTS OF THE BOOK

Chapters progress in a logical manner
Lucid language
Tables and Figures for greater comprehension
Self-contained sections that highlight the nuances of each topic
Resourceful definitions throughout the chapter
Examples from Corporate India
Invaluable information from books, journals, magazines, corporate
Question Bank comprising very short, short and essay questions
Exercises that stimulate creative thinking, a zest for field
research and application skills
Case studies from Corporate India
Covers Syllabus of various Universities